CHOOSE LIQUID COLOR FOR QUICK, FULL-HEAD SERVICES, EASY BOTTLE APPLICATION AND RELIABLE RESULTS

Wella colour charm Permanent Liquid Colour saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant.
Liquid Colour provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

• Long-lasting, fade resistant results with Liquifuse™ technology
• Excellent gray coverage covers the most resistant grays
• Economical 1:2 mix ratio
• Vibrant palette without boundaries in neutral, ash, gold, warm and red shades
• Up to 60% more conditioning than the leading competitor
• Up to 43% more shine (vs. untreated hair).